Heading into 2016, the company will pursue four main efforts: The potential of GMG’s core brands has barely been tapped. Product recommendations and advertisements will generate spending with Gawker Media Group merchant partners of an estimated $160m this year alone. Our credibility with this audience is demonstrated by growth in our innovative and successful e-commerce services. They attract more affluent millennials on desktop and mobile web than any other pure-play digital media company other than Buzzfeed (and with its $300m in funding, they should be ahead!), according to comScore’s numbers for 18-34 year-olds with household income of more than $100,000. Together the seven Gawker Media Group properties reach 104m people a month according to Quantcast. I’m confident far more than that trust us.) (Only 12% of millennials trust the media, according to a Harvard survey. And each of these sites is known for a devoted and influential following.įor readers, especially from a skeptical digital generation, our well-known brands represent important alternatives: unrivaled islands of credibility in a distrusted media ecosystem. With some changes you’re hearing about today from Executive Editor John Cook, including a mix of resource realignment and new appointments, we are reaffirming our commitment to our seven core media brands with clear editorial missions.Įach is a cultural leader: Gawker for news and politics Gizmodo for technology Lifehacker for productivity Jezebel for the empowered modern woman Deadspin for sports and men’s lifestyle Kotaku for video games and Jalopnik for car culture. Millions of people come to our sites to get the real story about important issues that other media organizations shy away from. Gawker Media Group writers are committed to instigating and encouraging honest conversation about the news, interests and enthusiasms that touch people most deeply. We are a news company, with industry-leading advertising and technology colleagues providing critical support for our journalistic mission. That’s especially true for a self-funded digital media company like Gawker Media Group, alone among our peers in having achieved substantial audience scale without outside capital. In today’s crowded and confusing digital media world, you should focus on your strengths and have a clear message for your audience. One of the employees let go today, Jason Parham, has written a couple of blog posts describing frustrations with the company’s approach to diversity.ĭenton sent out a memo describing Gawker Media’s shift (in it, he refers to the company now as “Gawker Media Group”), saying Gawker Media will focus on developing an audience of skeptical millennials pretty much the people who seem to read the site now: The controversy continued into this week: On Sunday, former writer Dayna Evans posted an article on Medium charging Gawker Media with treating female employees unfairly. Gawker Media boss Nick Denton installed John Cook as its executive editor and Alex Pareene as the editor of last month. Last month, ads boss Andrew Gorenstein left the company. In July, the company’s executive editor and ’s editor both quit after a controversy in which a Conde Nast executive was outed. The move comes toward the end of what has been a tumultuous year for Gawker Media, perhaps the most in its history. Co-workers found out who was being laid off by checking which company Slack accounts had been disabled. Those laid off include editors Taylor Berman and Jason Parham, and weather blogger Dennis Mersereau. Six new jobs will be created as part of the changes. The company is also backing away from Kinja, the proprietary content management system into which it has poured millions of dollars. The employees are being let go as part of a larger editorial restructuring that will see pivot to focus on politics, the New York Times reported. Josh Albertson, formerly of Vox Media*, is stepping in to replace Scott Kidder as the company’s COO. Today, Gawker Media laid off seven employees across multiple properties, including Jezebel, and Gizmodo, multiple sources told Re/code.
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